Challenge

• Deliver a product training experience to raise the levels of product knowledge among retail staff across the 500 stores
• Revamp the roadshow approach used previously by Currys to train retail staff
• Improve customer service.

Solution

• Increase benefit-led sales, rather than just highlighting technology-based features
• Involve 16 of Currys' core suppliers across a two week period
• Development of PLC live! to build upon Currys' on-line learning initiative called ‘Product Learning Centre'
• Strategic choice of five regional venues to address the target attendance of 260 staff at each event
• Dynamic theming to reinforce awareness of the PLC website and Currys' overall training strategy
• An interactive and fun experience for staff when ‘surfing' the on-line ‘supplier pages' at the event.

Results

• 15% higher attendance levels than Currys' target
• 95% of staff rated the relevance of the training as ‘good' or ‘excellent'
• 100% of suppliers rated the event as better than previous Currys colleague events
• The most successful brands saw sales spikes of up to 15% through Currys' stores.