Challenge

• Drive engagement and performance against all key metrics for service and sales
• Convey Phones 4U's passionate and innovative brand
• Ensure communications are high tech, low cost and immediate.

Solution

• An innovative incentive structure, supported by compelling communications that slowly knocked out teams along the way
• Fly 40 delegates to an almost deserted Bahamian island to take part in ‘Stranded'
• Take employees out of their comfort zone (harsh tropical environment with limited facilities)
• Nine challenges on land and water with three stages of elimination
• Excluded contestants taken to an alternative ‘HQ camp' where they performed ‘eco' chores to improve the island's environment
• All competitors enjoyed the luxurious Atlantis Hotel in Nassau at the end
• Winner's entire store team joined them for a five day holiday
• Platforms included a micro-site, SMS messaging, social networking, briefings, video and collateral marketing pack
• A daily blog for UK employees to track castaways' progress.

Results

• Sales and market share increased in a challenging quarter
• Improved island's infrastructure and environmental ecology, plus flights offset
• Described as a "A life changing experience" by delegates
• Client committed to next year's ‘Stranded' within three weeks of event.